Designers Of Individually Inspired Bespoke Jewellery & Valuers Of Your Precious Jewels

Anna Seelye is the creative designer behind Frances Adrian Jewellery Design. With over 15 years experience in the jewellery industry as a designer, valuer and gemmologist, coupled with a deep passion for all things jewellery and gems, she will work with you to capture your vision and transform it into a piece of jewellery to be treasured.

Our Philosophy

The design and purchase of any piece of jewellery is a uniquely personal journey. Our aim is to provide you with a totally personalised experience with our ultimate goal being the delivery of an expertly designed and crafted piece that not only reflects your style, personality and budget, but goes above and beyond your initial inspiration.

All our jewellery is made in New Zealand by highly experienced craftspeople, with our diamonds and coloured gems being sourced from trusted professionals within the industry.

Our Bespoke Service

Bespoke Design

Specialising in wedding and engagement jewellery, custom designed rings, earrings, pendants and bracelets.

Remake & Remodel

Restore tired or worn jewellery, or remodel it into a fresh new piece.

Repairs & Alterations

Including ring sizing, claw and setting repairs, rhodium plating, diamond and coloured gem replacement.

Our Designer and Valuer

Driven by her passion for all things jewellery and gems, our designer Anna Seelye is dedicated to providing you with a totally personalised, down-to-earth experience when entrusted with the task of designing your new piece of jewellery or valuing your precious collection. Learn more about Anna’s love of jewellery.

Our Process

Initial collaboration

It all starts with an idea! This initial chat is where we get to know each other, as well as develop a broad understanding of your ideas and inspiration. We offer expert advice with regards to metal, diamond and gemstone choices to ensure we get the best possible result. We then take away these ideas and put together a collection of design concepts for you to review.

Design proposal and gemstone viewing

When we come back together we will have collated a selection of diamonds or coloured gems for you to view along with the design proposals. Part of the beauty of going bespoke is being able to see and handle these beautiful gems before they’re set. Here we discuss the finer points of the design paying close attention to the functionality and wearability of the piece.


Throughout the natural progression of finalising a design, refinements are a common occurrence, but that’s OK! It's all part of us making sure that we get the design bang on before manufacturing begins. Any changes to your design and quote are clearly communicated to you before we get underway. We also present you with a highly detailed, hand painted render of your final design - a beautiful keepsake!

Production and delivery

Once you are happy with all aspects of the design and give us the go-ahead we provide transparent communication throughout the manufacturing process, including keeping you updated with progress and estimated finish times. We also work closely with our jewellers to ensure a high quality finish for every piece. Furthermore, we understand the personal nature of purchasing jewellery so we maintain the utmost professionalism and discretion at all times. We love to hand deliver our pieces so we endeavour to do this where possible.

Have a collection of jewellery but not sure what's what?

Let us demystify the process of jewellery valuation for you by booking a consultation to review your collection. We can offer advice regarding valuation requirements, providing industry standard reports to ensure your collection is fully documented. 

Client Testimonial

"I can speak nothing but praise for Frances Adrian Jewellery Design (FAJD). FAJD helped me to vision a custom-made ring from inception to finished product. Anna presented me with three ring design plans that were detailed, unique and comprehensive. After expert consultation to select my ring design, my beautiful new ring was hand-made of the highest quality. The end result is a stunning ring of the WOW! factor that I love and treasure. For professional, personal and timely service with true bespoke quality I highly recommend Frances Adrian Jewellery Design."

- Katrina

Follow us to see our latest inspirations, creations and interesting gem information

Ready to begin your design journey?

Follow the link below for more information or if you would like to get started on your own creation.

General Enquiry


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